Modern Advertising

TV-Radio-Newspaper, How about Behavior Based Targeted Digital Display Advertising? Advertising is all about getting your message in front of your ideal prospect in such a way that it causes the person to use your service or buy your product. Advertising is nothing new, I am sure it started when someone first realized they had something… Continue reading Modern Advertising

Am I Paranoid?

Two months ago I leased a 2014 Chevrolet Impala, I liked the style, the seating capacity it fit my needs and my budget. The vehicle comes standard with a lot of electronic features which tells me everything from where I am, where I have been, where I am going and when I’ll get there. Some… Continue reading Am I Paranoid?

Don’t miss out on Lease Return Profits

Many mobile repair technicians spend all of their time working through the Used Car Sales Department concentrating their efforts on the used car inventory. Historically this has been and will continue to be a great place to generate business but, they don’t lease vehicles.

What does “Certified” really mean?

For the mobile repair technician often working in dealerships, the term “Certified” typically means the dealership is putting their stamp approval on the quality of a vehicle. Not every pre-owned vehicle is capable of gaining this “Certified” designation, but those that are should be prime targets for mobile repair technicians.

Marketing Tip: Auto Dealership Customer Retention

A buzz word in the automotive industry today is “customer retention” and anyone in the industry is bound to hear it over and over until they are hearing it in their sleep. Customer Retention is essentially keeping your existing customers coming back for their next vehicle purchase and for all of their future vehicle purchases.… Continue reading Marketing Tip: Auto Dealership Customer Retention

Paint Bull Introduces Onyx Low VOC Paint Line

2014 brings us the next chapter in the evolution in automotive paint for Paint Bull with the introduction of the new Onyx Low VOC Paint Line. What exactly is Onyx Low VOC Paint? Let’s first understand a bit about the recent history of Automotive Paints and why we spray what we spray.