All posts by Al Droste

Training

Helping You Succeed In Your Automotive Repair Business Hands on training in the latest automotive restoration techniques including Paint Repairs, Paintless Dent Repair and Interior car repair. Our training gives your in-field experience allowing you to test your new skills. Our training culminates in an automotive turnkey repair business that includes…

Promoting Your Mobile Bodyshop on Social Media

Facebook, Instagram, Twitter, Pinterest, Tumblr, Vine and on and on the list goes. In today’s active social media world, it’s important to understand the influence it can have on the growth of your business. And after you understand the importance of social media, then you need to understand how to do it.

Yesterday’s Advertising World

The days when you could put your ad in the Yellow Pages and the phone was guaranteed to ring has gone the way of the wagon wheel.  Print advertising is not that much better of an option, especially for small businesses. The cost to run an ad, and the inflexibility of the changing the message, just doesn’t make sense. Social media offers the flexibility of messaging, along with being “free”, with the bonus of engaging with your customer.

As someone who has looked long and hard for a lucrative franchise business opportunity, you need to understand the importance of advertising. Take a look online, Google “mobile bodyshop business” and see your competition. A strong online presence, from website to social media, is essential to have show up in search results along with you competitors.

Why Should You Take Social Media Marketing Seriously?

Social media raises awareness of your company and drives revenue.  The more social media followers you engage with, the more potential customers you will have.

Create a Brand

Just because you’re a small business doesn’t mean you’re not a brand. All of your business communications (logos, letterheads, business cards, websites, and social media campaigns) work together to build your brand. Social media boosts your brand recognition with its capacity to go “viral”, its communicative strength and its ability to connect people. The more you create and share content online, the more you’re building a strong and memorable brand.

Get More Customers without Wasting Money on Traditional Marketing

Social media marketing is a much cheaper than traditional marketing. Its main requirement is a time-investment on your part. Dedicate a few hours a week to building your social media audience, and watch as it pays off in many ways as your audience grows. If you want to fast-track your audience growth, you can invest few hundred dollars in Facebook ads or sponsored tweets.

Increase Your Revenue the Smart Way

Running a business is no longer just about having a website.  Having an active social media presence is essential for growth. According to a recent report by Inc., “75 percent of online Americans said product information found on social media influences their shopping behavior and enhances brand loyalty.” Now do you believe in the power of social media? Don’t wait – start building a strong social marketing strategy today.

How Do You Get Started with Your Social Media Marketing?

Most people are aware of how to use social media for their personal communication. However,  when it comes to using social media for business growth, their tends to be confusion on not only the set-up  but  how to grow and interact your community.

There are many great resources out there that tell you how to start your company page, along with ongoing best practices. In this post, we will hit the highlights and steer you in the right direction.

Step. 1 – Create business and company pages on ALL social networks.

You never know which social channel your audience would prefer: Facebook, Twitter, Instagram, Pinterest, Google+, LinkedIn, or another. To start, you should post your business’s profile on all available channels. Later, you can analyze which channels are reaching your audience the most and focus your efforts on these.

Step. 2 – Create a consistent brand theme across all of your channels.

Unlike a personal account, maintaining your business social media account, is about branding.  You need to create an identity that resonates with your target audience’s perception of you and your business.

Give all your social media profiles a consistent brand theme. Meaning, for each social profile you need to use your logo, colors and any photos that depict what you do.  If you need inspiration just take a look at big company profiles like Coke or Nascar, you will see that each company uses their logo and photos that easily identify the companies value and services.

Step. 3 – Create an Action Plan

Now that you’ve created your profiles and done your designing work, it’s time to focus on your action plan. What kind of posts are you planning to share with your audience? As an automotive body shop, you can post car maintenance advice, industry updates, or photographs of cars and car parts. You have many options to choose from!

While you want to “sell” your company, you also need to share useful information and engage with local businesses. You don’t want your posts to come across as one-sided.  People are on social media to be social. If you are always posting about your special offer, it’s going to feel like a commercial. Again, look at companies with a large following to see how the have built communities of their followers.

Now Get Posting!

Social media marketing isn’t just about fancy branding; it’s about building your business. Luckily for you, this tool works very well for small, local businesses. If you haven’t yet taken social media marketing seriously for building your business, it’s time to get started!

Still Looking for the Right Automotive Repair Business?

Are you still researching the right automotive repair business to invest into? Since you’re here, take a few minutes to look around at our extensive automotive body repair training and the turnkey business solutions we offer. Also, take a look out how Paint Bull is different then the rest of the auto body repair franchises out here.

Paint Bull Training

Helping You Succeed In Your Automotive Repair Business

Hands on training in the latest automotive restoration techniques including Paint Repairs, Paintless Dent Repair and Interior car repair.

Our training gives your in-field experience allowing you to test your new skills. Our training culminates in an automotive turnkey repair business that includes business plan, marketing materials and more.

Ready to be your own boss? Call us now at 1-800-800-5725 to get started. Do you have more questions? Download our brochure by filling out our simple contact form here.

 

 

4 Reasons Why You Should Be Your Own Boss

Do you wake up on Monday morning excited about going to work? If the answer is no, then it’s time to consider a career change. Every day is a chance for us to grab hold of our dreams and live a life we enjoy and that includes work. Continue reading 4 Reasons Why You Should Be Your Own Boss

What’s the difference between a franchise business and an affiliate business?

So now you are ready to become an entrepreneur and it’s time to decide what kind of business model will best suit your goals and budget. Your research can run the gamut from service business ideas to franchise business opportunities. It can be overwhelming. We are here to help. Continue reading What’s the difference between a franchise business and an affiliate business?

Modern Advertising

TV-Radio-Newspaper, How about Behavior Based Targeted Digital Display Advertising? Advertising is all about getting your message in front of your ideal prospect in such a way that it causes the person to use your service or buy your product. Advertising is nothing new, I am sure it started when someone first realized they had something worthwhile to sell and then realized they needed to let other people know about it. What has changed is how companies advertise and once again, the Internet is taking advertising to new levels faster than ever before. Continue reading Modern Advertising

Are you ready for Mustard Yellow and Plum Purple?

Yes, you read that right; Mustard Yellow and Plum Purple are just two of the new “Flashy” colors you will soon see on the car driving next to you during your daily commute. If they catch your eye and you get a chance, take a look at the interior as a wide range of vivid, freely mixed interior and exterior color combinations are just on the horizon. Continue reading Are you ready for Mustard Yellow and Plum Purple?

Am I Paranoid?

Two months ago I leased a 2014 Chevrolet Impala, I liked the style, the seating capacity it fit my needs and my budget. The vehicle comes standard with a lot of electronic features which tells me everything from where I am, where I have been, where I am going and when I’ll get there. Some of these features I still don’t understand and quite frankly never will. It reminded me of how cool it was when I first got a vehicle which told me information like miles per gallon and how far I have driven, and before that, my first car with power windows and door locks. These new features are more advanced than we thought were even possible, up until a few years ago. These features all seem pretty worthwhile; I get an e-mail telling me tire pressure, oil changes, miles driven and all kinds of data which can even be sent directly to my phone. Then I got to thinking…. Continue reading Am I Paranoid?

What does “Certified” really mean?

For the mobile repair technician often working in dealerships, the term “Certified” typically means the dealership is putting their stamp approval on the quality of a vehicle. Not every pre-owned vehicle is capable of gaining this “Certified” designation, but those that are should be prime targets for mobile repair technicians. Continue reading What does “Certified” really mean?