Facebook, Instagram, Twitter, Pinterest, Tumblr, Vine and on and on the list goes. In today’s active social media world, it’s important to understand the influence it can have on the growth of your business. And after you understand the importance of social media, then you need to understand how to do it.
Yesterday’s Advertising World
The days when you could put your ad in the Yellow Pages and the phone was guaranteed to ring has gone the way of the wagon wheel. Print advertising is not that much better of an option, especially for small businesses. The cost to run an ad, and the inflexibility of the changing the message, just doesn’t make sense. Social media offers the flexibility of messaging, along with being “free”, with the bonus of engaging with your customer.
As someone who has looked long and hard for a lucrative franchise business opportunity, you need to understand the importance of advertising. Take a look online, Google “mobile bodyshop business” and see your competition. A strong online presence, from website to social media, is essential to have show up in search results along with you competitors.
Why Should You Take Social Media Marketing Seriously?
Social media raises awareness of your company and drives revenue. The more social media followers you engage with, the more potential customers you will have.
Create a Brand
Just because you’re a small business doesn’t mean you’re not a brand. All of your business communications (logos, letterheads, business cards, websites, and social media campaigns) work together to build your brand. Social media boosts your brand recognition with its capacity to go “viral”, its communicative strength and its ability to connect people. The more you create and share content online, the more you’re building a strong and memorable brand.
Get More Customers without Wasting Money on Traditional Marketing
Social media marketing is a much cheaper than traditional marketing. Its main requirement is a time-investment on your part. Dedicate a few hours a week to building your social media audience, and watch as it pays off in many ways as your audience grows. If you want to fast-track your audience growth, you can invest few hundred dollars in Facebook ads or sponsored tweets.
Increase Your Revenue the Smart Way
Running a business is no longer just about having a website. Having an active social media presence is essential for growth. According to a recent report by Inc., “75 percent of online Americans said product information found on social media influences their shopping behavior and enhances brand loyalty.” Now do you believe in the power of social media? Don’t wait – start building a strong social marketing strategy today.
How Do You Get Started with Your Social Media Marketing?
Most people are aware of how to use social media for their personal communication. However, when it comes to using social media for business growth, their tends to be confusion on not only the set-up but how to grow and interact your community.
There are many great resources out there that tell you how to start your company page, along with ongoing best practices. In this post, we will hit the highlights and steer you in the right direction.
Step. 1 – Create business and company pages on ALL social networks.
You never know which social channel your audience would prefer: Facebook, Twitter, Instagram, Pinterest, Google+, LinkedIn, or another. To start, you should post your business’s profile on all available channels. Later, you can analyze which channels are reaching your audience the most and focus your efforts on these.
Step. 2 – Create a consistent brand theme across all of your channels.
Unlike a personal account, maintaining your business social media account, is about branding. You need to create an identity that resonates with your target audience’s perception of you and your business.
Give all your social media profiles a consistent brand theme. Meaning, for each social profile you need to use your logo, colors and any photos that depict what you do. If you need inspiration just take a look at big company profiles like Coke or Nascar, you will see that each company uses their logo and photos that easily identify the companies value and services.
Step. 3 – Create an Action Plan
Now that you’ve created your profiles and done your designing work, it’s time to focus on your action plan. What kind of posts are you planning to share with your audience? As an automotive body shop, you can post car maintenance advice, industry updates, or photographs of cars and car parts. You have many options to choose from!
While you want to “sell” your company, you also need to share useful information and engage with local businesses. You don’t want your posts to come across as one-sided. People are on social media to be social. If you are always posting about your special offer, it’s going to feel like a commercial. Again, look at companies with a large following to see how the have built communities of their followers.
Now Get Posting!
Social media marketing isn’t just about fancy branding; it’s about building your business. Luckily for you, this tool works very well for small, local businesses. If you haven’t yet taken social media marketing seriously for building your business, it’s time to get started!
Still Looking for the Right Automotive Repair Business?
Are you still researching the right automotive repair business to invest into? Since you’re here, take a few minutes to look around at our extensive automotive body repair training and the turnkey business solutions we offer. Also, take a look out how Paint Bull is different then the rest of the auto body repair franchises out here.